Creative Agency Competence Framework

• Purpose The Cyanotypes Creative Agency Competence Framework enables a future-oriented, adaptive approach to understanding and addressing urgent and emerging skills needs for creative talents by fostering innovation, collaboration, resilience, and sustainability within the evolving cultural and creative industries.

• Competence Areas

  The framework is structured into five key agency clusters, each containing five competences, totaling 25 competences.

1. Collective Agency Cluster

Fosters collaboration as a driver for innovation and societal impact in CCIs by promoting co-creation, resource-sharing, and equity.

• A1: Creative Confidence – Strengthening sectoral resilience.
• A2: Collaboration Across Creative Disciplines – Working together across creative sectors.
• A3: Conceptual and Critical Thinking – Driving innovation and transitional thinking.
• A4: Interacting in Creative Ecosystems – Navigating within and between creative environments.
• A5: Collective Action – Moving from urgency to action.

2. Public Agency Cluster

Views culture as a public good, emphasizing inclusivity, sustainability, and policy alignment to ensure cultural participation benefits all.

• B1: Working with Values – Enabling integrated perspective-taking.
• B2: Boundary Spanning – Providing the connective tissue for collaboration.
• B3: Anticipatory Innovation – Opening new innovation discourses.
• B4: Narrative Design – Communicating value and designing impact.
• B5: Managing Transformations – Orchestrating change.

3. Data-Driven Agency Cluster